Inside the Toybox: Mattel Films Logo Unwrapped

Told through the voices of Mattel's C-Suite leadership, Ynon Kreiz, Richard Dickson, and Robbie Brenner, and world-renowned composer, Brian Tyler, this behind-the-scenes look at how Mattel Films' first theatrical logo came to life reveals the intricate creative process, innovative vision, and collaborative efforts that transformed a simple concept into a captivating cinematic experience, setting the stage for Mattel's exciting venture into the world of film entertainment